Context
Context. Both hold a typed value with the same input types. The difference is what they attach to. An area belongs to a layout and holds content an author composes for one record: a page's hero heading, a post's body. A custom field belongs to an entity type and holds an attribute every record of that type has, on types that have no layout: a person's job title, a menu element's icon, a category's landing image, an Open Graph type on SEO settings.