What SEO settings override

Every content record has an SEO settings panel. Each field is an override: leave it empty and the template falls back to something sensible, usually the record's name.

  • Title — the browser tab and the search result headline. Aim for roughly 50–60 characters; longer titles get truncated in results.
  • Description — the snippet under the search result. It has a hard limit of 190 characters. It is not a ranking factor, but it is the sales pitch that decides whether anyone clicks.
  • Keywords — legacy. No major search engine uses it. Leave it empty.
  • Share image — the image used when the page is pasted into Slack, LinkedIn or similar. Without one you get whatever the platform guesses, which is often nothing.
  • Canonical URL — point at the preferred version of a page that exists at more than one address.

Robots

The robots setting accepts four values, and only four: all (index and follow links), index, follow, and none (index nothing, follow nothing).

Combinations written out longhand, such as noindex,nofollow, are rejected — use none instead. Likewise noindex on its own is not a valid value here.

Custom URLs

A custom URL replaces the path a record would otherwise get from its slug and parents. It is the right tool for a short campaign address, or for keeping a memorable URL after reorganising the tree.

Two things to know:

  • A custom URL must start with / and be unique across the site.
  • It takes precedence over the slug-derived path, so wherever the site links to the record it will use the custom URL.

Redirects

A custom URL changes where a page is. A redirect sends visitors from an old address to a new one. When you change a published page's URL, add a redirect from the old path — otherwise every existing link and bookmark breaks silently.